Ken Block is a very good rally driver with several top ten WRC finishes to his name, but more than that he's an amazing marketing guy.

I don't know how many of you know that he's one of the co-founders of DC shoes. That video was not cheap to make, but I'd like to know how many people will eventually see that video as well as the DC Shoes specific product placement shots at the end of the video. Anybody who's seen his Gymkana videos recognizes the DC logo/brand name. His rally programs, Gymkana program/video and rally cross/x games programs are all part of his world wide marketing program, that and he gets to have a wagon load of fun.