A while back, someone said "all things being equal, people will buy at the lowest price". This being said, you have a choice, be the same, and be cheaper, or be better and charge what you are worth. People will pay for better service, knowledge, and for a better end result.

Jason

The years of loyality and devotion to the customers will pay off everytime in the long run. I have never advertised and still have no plans to since I can't see the value in it. Once you get a reputation it takes care of everything else and the next thing you know you are working on designs for projects that arent going to happen till next year. I still get the ocassional bargain shopper and while this doesnt thrill me I understand it. However you can bet I am not going to warranty the piece and anything I do is gonna cost ya!

GB, just remember that contracting is a 2 way business. Not only is the customer trying to decide if they want your services, but you need to decide if you want to work for that person. Follow your gut and don't be afraid to tell someone no. You can simply say that you don't think you're the right person for the job. I know it's tough when cash flow is thin, but if you can hold out for the right clients you will be much happier.

AMEN BROTHER