Got to hand it to them.. clever marketing..
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"2008 Winner Awarded $2.2 Million in New Business!
"We were awarded a $1.2 million project that was a direct result from sending a press release of our Electronic House award. Several months later, we were awarded another $1 million project on the referral from one of our manufacturers who told the client we were a national award-winning integrator."
Michael Pope, Audio Video Interiors"
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In the Faq page i found this
"Dealers are encouraged to check with their manufacturers to see if co-op dollars are available." so its quite possible C4 was footing the bill at some point.
The fee is a great way to weed out the not-so-serious competition but i would think $50 would be enough of a fee if that was their intention. @ 200 or 300 dollars they could price out the smaller companies that do really good work. I can imagine theres a great deal of work sifting thru the data but come on EH.. your payment is the content your getting.. photos and stories of the installations.
In the end 200-300 bucks is cheap adversiting if you do win. Magazine website and message boards could generate some business. Plus you get the nifty logo to put on your site, biz cards and the side of your van :).
If all your after is the logo.. here ya go.. just need to edit the 8 and make it a 9. :).