Mitsubishi Exits Mass-Market Consumer TV Biz
By Julie Jacobson
New Visual Solutions group "acquires" certain assets of MDEA, combines consumer and commercial display groups, ends production of consumer TVs smaller than 65".

Mitsubishi is exiting the mass-market consumer display business to focus on bigger screens and commercial applications.

The company is ceasing production of consumer televisions smaller than 65 inches, and blending its residential and commercial display businesses into a new entity called Mitsubishi Electric Visual Solutions America Inc. (MEVSA).



That means the end of the company’s Unisen edge-lit LED TVs with immersive sound technology, although a spokesperson was not immediately available for comment. Mitsubishi announced in March of this year that it would end its LCD HDTV business to focus on larger-screen displays.

Operating out Mitsubishi’s U.S. headquarters in Irvine, Calif., MEVSA is "acquiring certain manufacturing, sales and marketing activities of Mitsubishi Digital Electronics America, Inc.," the erstwhile consumer-display business unit of Mitsubishi.

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