How to Discuss 3D Content
By Arlen Schweiger
Finding content to view on that new 3D entertainment center remains a challenge.

Unless you have clients who are serious soccer fans or their children really love Cloudy with a Chance of Meatballs, they're probably wondering what's the point of all these 3D products.

It seems like a new 3D movie is hitting their local Cineplex every week, but the local cable provider still hasn't added any 3D channels to the 700 they're receiving. But you still have to find ways to present quality 3D demos to them.

The manufacturers seem to be taking a Field of Dreams "if you build it, they will come" approach to 3D home entertainment. The televisions, and even some projectors, are arriving swiftly with the requisite eyewear, as well as Blu-ray players and A/V receivers that support the format. But there are only a handful of viewing choices - not including PC games developed to be 3D-ready - available through traditional manners.



DirecTV Leading the Charge
"Everyone is talking about some form of 3D, and it's all driven by the interest of consumers," noted Panasonic CTO Eisuke Tsuyuzaki. "As I talk to networks and broadcasters, at least a dozen networks are very interested, in my personal opinion."

The n3D debut coincided with two more DirecTV 3D offerings - DirecTV Cinema and DirecTV on Demand, both of which promised movie selections. But simply because the channels exist doesn't mean there's content to fill them. On the day of this article's writing, DirecTV's listings for n3D and Cinema showed "n3D Previews" and "IMAX: NASCAR 3D," respectively - looped all day.

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