Popular AVS Brand Emotiva Launches A/V Processor/Receiver with Control4 Inside

Emotiva, a popular Internet-direct brand of high-performance audio gear, is launching a new division called Emotiva Pro. The company will demo its first line of products this week at CEDIA Exo.

The most notable introduction will be the PMC-1, an HDMI 1.4 processor/7.1 receiver with built-in Control4 home automation.

“We’ve developed a loyal, pretty passionate following that are audiophiles,” says founder and CEO Dan Laufman. “We were pretty content to stay in that market, but we got more and more requests from CIs [custom installers]. They said, ‘Hey, we really want to carry your brand.’ We kept turning them away.”




Laufman eventually went to work on the custom channel, hiring former integrator Fred Hartman to head up the new Emotiva Professional Services group.

Both Laufman and Hartman are long-time fans of Control4. “We saw the synergy possible behind high-end home theater and Control4 and merging those two worlds together,” Hartman recalls.

The PMC-1 is a 7.1-channel audio/video processor with seven HDMI inputs. Inside the component is a full HC200 Control4 processor that offers “the same I/Os as the HC200, minus the component video,” says Laufman.

It is expected to retail for $2,999

Another processor/receiver, two amps (including a 7x350) and a line of loudspeakers also will debut under the Emotiva Pro brand.,

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