AudioQuest Defends HDMI MarketingBy Julie Jacobson
AudioQuest CEO Bill Low agrees with HD Guru that TV refresh rates have nothing to do with HDMI cable, but says company must match the competition with messaging.As we all love to do, HD Guru Gary Merson recently took aim at HDMI cable manufacturers who mislead with their product labeling.
The gist of his article is this:
Quote:
Have you seen HDMI cables online or in stores labeled “120 Hz,” “240Hz” and “480 Hz”? It’s easy enough to slap such labels on HDMI cables but it’s a sham. … The same HDTV signal flows through all HDMI cables, whether labeled “120Hz” or “480Hz.” …
Clearly the intent of the refresh rate labeling is simply to confuse you into spending more money on HDMI cables than you need to. …
Monster, Audioquest and other HDMI cable makers mislead consumers by mis-labeling their step-up quality HDMI cables with the various refresh rates used by set makers to improve picture quality. The signal fed by an HDMI cable to a set never exceeds 60Hz.” |
AudioQuest takes offense to Merson’s claims. (Monster Cable probably does, too, but we didn’t hear from them.)
CEO Bill Low posted comments on Merson’s story as well as our own rehash of the HD Guru article.
The pieces, he says, “make me smile and make me wince.”
Click here to continue.
