Netflix Chooses Blu-ray

The online video rental company will start exclusively stocking one high-def format.

Apparently, just announced that it would soon only rent Blu-ray high-def DVDs. The company says that the decision was based on the shift of the movie studios to back Blu-ray. Until now, Netflix has carried both formats.



According to the announcement, it doesn’t look like Netflix plans to stock any new HD DVD releases. They will also phase out what they currently offer by the end of 2008.

“The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition,” said Ted Sarandos, chief content officer for Netflix.

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[Link: electronichouse.com]