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Topic:
Walmart Gears Up (Literally) to Battle Best Buy
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Post 1 made on Wednesday May 20, 2009 at 11:24
cmckenney
Electronic House Magazine
Joined:
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September 2007
230

Walmart Gears Up (Literally) to Battle Best Buy

Walmart is adding larger, roomier, more interactive electronics displays to its stores, looking to grab former Circuit City customers.



We reported last week that big changes are coming to electronics stores. Now we can be more specific: The changes are coming Monday.

Walmart, which had hinted at ramping up its electronics selection and battling Best Buy in the wake of Circuit City and Tweeter’s respective collapses, will equip its stores with “larger,” “more interactive” and “roomier” electronics displays beginning on Monday, according to The Wall Street Journal.

“Circuit City’s business is up for grabs right now and we expect to get our share,” Gary Severson, Walmart’s senior vice president of home entertainment, told WSJ.

Indeed, shortly after Circuit City’s demise, a consumer survey by the NPD Group indicated that 66 percent of former Circuit City customers said they’d take their business to Best Buy or Walmart. The breakdown was 55 percent for Best Buy and 11 percent for Walmart.

It didn’t work out that way, though, according to analysis by Morgan Stanley. It says that first-quarter market-share estimates show Walmart and Amazon essentially splitting much of Circuit City’s TV business, according to WSJ.

It seems that Walmart is looking for an even bigger piece of that pie. Among the changes indicated by WSJ are an expanded selection of “higher-end televisions” from Sony and Samsung...

For more, check out
[Link: electronichouse.com]

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