Maybe you could get more traction on the name if you changed it to Custom Home Installers. CHI is easier to find than CI.
you can do it , here are some I just thought of
CIAO : Against Obfuscation
CIGAR : Group Against Rejects
CIVIC : Vocation In Craftmanship
and if like Madd you don't care for real words (just that they sound right), I like
CIAOH : CIs Against Obvious Hacks
