they still can be extremely expensive on some BDs, and most tend to be a bit more, but every so often they do have an extremely good price on a title on launch day. I remember I missed when they had TDK for 24.99 and most places where a few dollars more. On the other hand like you said, look at Daredevil, it is 28.99, even with the 7$ discount it is more then 20$