Brad, it all comes down to purchasing power and the ability
to move large quantities of a certain product. Amazon
is not all that different than Walmart.


I don't know the margins of my distributors and frankly
I don't care. Furthermore it is nobody elses business
what I pay for my products.


All we care about is maintaining our internal margin per
unit and per job. If a deal doesn't meet our internal
margin requirements, the customer is walked, it's that
simple. As stated many times before we don't match or
beat or even attempt to compete on price with anyone other
than similar local CI firms and surely not a website,
auction or big box discount store. I don't care if Walmart
is advertising the exact same model for 75 percent less,
it still means nothing unless your business model revolves
around competing with those types of retailers. I can
cite several businesses that failed for attempting just
that.