Brad, it all comes down to purchasing power and the ability to move large quantities of a certain product. Amazon is not all that different than Walmart.

I don't know the margins of my distributors and frankly I don't care. Furthermore it is nobody elses business what I pay for my products.

All we care about is maintaining our internal margin per unit and per job. If a deal doesn't meet our internal margin requirements, the customer is walked, it's that simple. As stated many times before we don't match or beat or even attempt to compete on price with anyone other than similar local CI firms and surely not a website, auction or big box discount store. I don't care if Walmart is advertising the exact same model for 75 percent less, it still means nothing unless your business model revolves around competing with those types of retailers. I can cite several businesses that failed for attempting just that.