Pronto Team, thanks for such a detailed response. All the "improvements" are most welcome. For my use, Timers, Battery life and Multi Line Text are important. I have to agree with the rest of the posts here, that I would support having all 17 buttons operate on the first press. Saves power, is faster, intutitave + typically the functions you map to the keys do not need the LCD, vol, up-Dn-Lt-Rt etc.
The ideal solution would be to have this as an option in Pronto Edit, that surely caters for everyone