The data you posted above that looks like 1's and 0's is binary. The 'x' means don't care or that this is a toggle bit. This is just a stream of bits that really does not mean anything without more information about the expected timing or protocol.
As you probably already know, the above data is not in Pronto Hex format.
Pronto Hex will begin with a string such as 0000, 5000, 6000, 900A, or 9000 depending on the remote. The actual values that start a code are listed in the Classic Pronto or Pronto NG FAQs.
To convert, you'd need to decipher the codes and use a program like MakeHex to generate IR code data in Pronto Hex format unless the document containing /source of the code data includes information about the protocol.
However, after reading the document you linked (see bolded info above), I see that the device uses the RC6A protocol. There are already dialogs (conversion tools) in the Pronto Editors for entering such data to convert to obtain IR codes in Pronto Format as part of adding an IR code to a button.
For example, using either Pronto Edit 4 or Touch Screen Setup (for Marantz), you simply add an IR code to a button and then click 'Advanced'. There, you'd enter the Customer Code, System Code as listed in the document and then substitute the Function Code from the table for the function you desired.
From the PE/TSS RC6A window...
For the Customer Code, enter 32785 For the System Code, enter 2 For the Command, enter the Function code as listed in the table. (I believe 13 used in this example)
