The binary info you quoted is a much harder starting point than you should have selected. I'm pretty sure the document you got that from has the same info in a more practical form.
I found a similar document (maybe the same one) on the HP website. It included the following explanation:
When programming your universal remote, you may be able to enter the RC-6A customer code, the system code, and the function code. HP TVs use the RC-6A format. For example, from Entertainment Group 1 table, to program the code for AV1, you might enter:
Customer code: 32785 System code: 2 Function code: 13
Then each function in the table below that listed a "Code Number" which is the Function code of the RC-6A signal. All the signals have the same Custom code. The ones in "Entertainment Group 1" have a System Code of 2. The ones in "Entertainment Group 2" have a System Code of 18.
Some versions of ProntoEdit let you directly enter RC6 mode 6A signals, and type in the Custom code, System Code and Function Code.
If you really need the signals in Pronto Hex (vs. directly entered as RC6 mode 6A), they are:
I created those with MakeHex with the mce.irp file. Customer code=32785 System code=2 translates into MakeHex terminology as Device=2.17 ( Entertainment Group 2 is Device=18.17)
The Function numbers in MakeHex are the same as "Code Number" in the HP documentation (which is also the rightmost eight bits of the binary form).