i dont know if, GOD FORBID, i've just been brainwashed by Anthony, but i think i would lean toward BD for over all general PQ and DEFINATELY for AQ. i have yet to compare the same movie on both so can't really give a fair comparison. but i can say 4 of the 5 movies i've seen on BD have been almost perfect in every way. and the sound again is DEFINATELY better from my PS3 than from my Toshiba HD-DVD.