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Original thread:
Post 2 made on Friday November 15, 2002 at 06:33
Mark Seaton
Lurking Member
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November 2002
6
Stay away! While there may be benefits to having some semi-formal demo space, you will find that in retail you will spend more time educating misinformed tire-kickers than you will be selling jobs. By maintaining a more appointment only availability you instantly filter out those who really aren't serious about finding a solution. In general you want to be selling the solution, and your capabilities and experience in solving problems. I would argue that the money it would take to man a small storefront and answer questions could be much better spent on some carefully directed marketing and presentation materials.

Just my 2 cents.

Mark Seaton


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