Post 2 made on Friday November 15, 2002 at 06:33 |
Mark Seaton Lurking Member |
Joined: Posts: | November 2002 6 |
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Stay away! While there may be benefits to having some semi-formal demo space, you will find that in retail you will spend more time educating misinformed tire-kickers than you will be selling jobs. By maintaining a more appointment only availability you instantly filter out those who really aren't serious about finding a solution. In general you want to be selling the solution, and your capabilities and experience in solving problems. I would argue that the money it would take to man a small storefront and answer questions could be much better spent on some carefully directed marketing and presentation materials.
Just my 2 cents.
Mark Seaton
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