One of the problems i have found is that most people dont know what Live performances sound like. Think about it. Most people who are under the age of 30 have never heard analog recordings. Have never heard live ,unprocessed music. They dont have a frame of reference. So while BOSE is a problem, a real problem. The other issues are in education. Most people are going to Best Buy and the Circuit. And they dont get a chance to hear the good stuff. The best fun i have as a custom guy is letting a customer hear their favorite Cd on a real Killer system. (Martin Logan Speakers w/ Mac Monoblocks) Once you open their eyes to what can be done, you're halfway home.