I don't believe that analysis of the plasma market (from the web site) is entirely accurate. I suspect they may have some ulterior motivations behind some of their statements. A manufacturer may purchase the glass for one or more of their SKU's from other manufacturers. The glass is one component and that does not mean the product is simply a "rebadge". Nor when a product is a "rebadge" (essentially identical to a product also sold by another manufacturer) does it in any way mean it is a poor value as they suggest in their statements. In many instances, the "rebadge" might actually retail for less than the product does through the origianl equipment manufacturer. That happens all the time. A case in point would be the Toshiba MT8 which is the same projector as the Infocus 7200 (Infocus is the OEM). The Toshiba retails for less and the street price on the two is about the same.