I am near completion on a book titled Home Automation for Dummies. And a companion volume titled Home Theater and Multi-Room Audio for Dummies.
Contents include (among others): 1. How to find the lowest price on the Internet. 2. How to pick the brain of the local custom installers and then do the installation yourself. 3. How to trick your local custom installer into thinking you're going to buy a big system from him so you can get him to run the wire but then buy the stuff on the Internet.
The benefit for me is that I'm going get rich selling my book. Integrators will have another set of benefits. Namely, you're going to feel like Ned Beatty after his forced romantic encounter with the two guys in the movie Deliverance.
I welcome your input and hope you're all as excited about this fantastic new opportunity as I am.