I think the theory is that AVAD will leverage their national presence to attract some of the big builders trying to convince them they will get some sort of uniformity of product in their houses across the nation. I think they plan to have a dedicated staff to accomplish this. There advantage over you and me is that after they complete a sale they don't have to go back and order product schedule installs etc. ie they can concentrate just on sales. I think this approach will miss most of the smaller, high end custom builders which is our bread n butter.