Whether the AVAD program will succeed or be fruitful is another question.

If rhm9's description of it is accurate, it doesn't sound like it has much chance of success. I can't help but wonder if there aren't more details than have been listed here. Most small companies aren't going to be able to afford $2500 just for the promise of some leads and the large companies that can (afford it) are not going to be buying all their lines through distribution. AVAD was founded by reps that are still in the rep business (and they are not dumb guys) and I can't imagine they are going to expect major companies to purchase all their products through distribution.

So I can't help but wonder if there are some significant details missing here.