We are a custom integration company in business for approximately 1 year. We have been doing a lot of research on the web pertaining to product pricing. It seems that the pricing of many of the products we offer cannot be adequately controlled and are sold through the internet. There are companies and people out there that are selling the same products that we get at unbelievable pricing -- our cost or just slightly above. Does everyone find this to be common? How do you survive in such an environment? We cannot mark our prices up to the suggested retail price because nobody will want to do business with us -- our price will simply be too high. On the other hand, do we just give the product away at cost and then make our money from installation charges? If so, we need a large volume of installation jobs. Or, I guess we can pursue the type of customer that values technical knowledge and skill and charge them appropriately -- Do customers like that exist? How has everyone else been coping with this? What has been your strategy?