When things go right, the customer gets what he expected from you. You are a great asset to him. Your reputation is excellent.
When things go wrong, your reputation has its best chance of being improved beyond what you think. If you show your determination and attention to him as others have mentioned above, he'll never leave you.
Problems provide the greatest opportunity to enhance a good man's reputation.
There is no truth anymore. Only assertions. The internet world has no interest in truth, only vindication for preconceived assumptions.