I was wondering how must custom installers go about getting their products. Do you prefer distribution or belonging to a buying group? We have been in business for over 20 years and I am looking to expand but am unsure if it is worth belonging to a buying group... And if you are not in a buying group and are not a dealer for say "Sony" how does one go about getting that product? We have been doing business with stores around here that sell us Sony. But I hate going through the middleman as I am taxed and I can not advertise that I am an authorized dealer for this company or any other in the same sort... Also, how do you guys go about advertising? Do you feel the best way is a local newspaper? I was considering producing a press packet and mailing them to a bunch of interior designers to get our name out more... Feel this is a good or bad idea?
