True Lonny. Pioneer and Panasonic (as well as sony) are making the peices looking like they belongs in someones living room, Unlike Hitacgi and Fuji. Besides, the Pioneer also comes with the AV switcher which has the built in IR repeator from the Plasma to the gear(which is great!)and has an HD tunner and some cool features like 3:3 pulldown that most other box do not have.!

Ill do a full side by side comparason soon on www.integrationpros.com