Take the case of plasma displays. How long did you think they would remain specialized items selling for 25K? Anyone with an iota of business sense could see that one day the gravy train was going to end and they would become commodities like everything else.
AVAD has NEVER had low prices on wire & cables. If AVAD caused you to drop your prices on cable by half, it only indicates how poorly you have done your research. I also found this statement interesting:
I Charge 35 cents a foot for CAT 6 and 15 cents a
foot for CAT5e and now I
could charge 15
cents for CAT6 and 7 cents a foot for CAT5e.