"Buy the market". Sorry, but GIVE ME A BREAK. AVAD is a spec of sand on the beach as far as the wire & cable market goes. Ever hear of Anixter? Or one of any other number of cable & wire distributors that could buy AVAD 100 times over?
Here is the problem I see. They will sell to any
one with a business license, so that means that
the electrical contractor will find out the new
brand and start selling it with 5 points and now
not only wont you make money on the cable that
seemed like the answer to all your profit issues,
but it has now eroded the entire f---ing industry.
They dont understand that the builder is looking
for the best price on a production plat and does
not have too much loalty if he can save a buck.
