Yup, if you check out the management bio on their website there are some pretty potent people there that could do a lot for this trade if they hit the nail on the head. I think one of their big points is that Crestron and AMX both have a huge stake in the corporate level where as Control4 will start off hitting the residential segment. That combined with the latest IP based technology, this sounds very promising. Hopefully they get some talented industrial designers in there to make the hardware residential (ie. wife) friendly. They best thing they could do is is make the programming as simple as possible. I don't want to have to learn another language to provide my customer with a bullet proof control system that is easy enough for the mother-in-law to operate. See you at CEDIA!