Here's some of McCroskey's key points:
#1 (Paraphrasing) Consumers go to Home Depot to
buy nails but while they're there, they see all
of the cool roofing shingles and French doors.
They're not going to buy the shingles from Home
Depot, but instead they'll hire a qualified contractor
to do the job.
Now that's FUNNY....Might someone ask Mr McCroskey why he thinks HD doesn't sell any of those shingles that they stock?
He's trying to use this analogy to represent
Oxmoor's deal with Crutchfield. Apparently, Crutchfield
isn't really going to be selling very much of
the product. It's basically just there to increase
brand awareness
Oh ok. Crutchfiled is just going to showcase the line, so all the dealers will have better sales.....RIGHT.
I finished reading this article and sat in utter
amazement. My take is that apparently, there's
more then just a few upset Zon dealers out there;
at least enough to justify writing a defense
in a major trade mag, and Zon's response to those
people is "It's time for our industry to stop
sticking its head in the sand...." and "Wake up
and Smell the Coffee".
Might someone ask Mr. McCroskey to get HIS head out of HIS a**?
Were I a ZON dealer, I would absolutely dump the line in a heartbeat. Will sales be affected? If we were talking about the average "name" product line, no. But since you're talking about a no name item, I do believe so.
