We will have trouble competing with the big boys. I just lost a job because I was unwilling to offer the Tweeter deal of 18 months same as cash. The customer got Sapphire instead of Definitive Tech and a hack install instead of a clean install but they did get a popcorn maker. My price was exactly the same as Tweeter's with the exception of mine included a new quad shield to the cable box instead of splicing the old rg59 and I included a dedicated 20 amp receptacle. He's sorry but was VERY INFORMED of the differences and quality in advance and said he was willing to take the risk. TO BAD for him but I still lost the sale.