This model DOES NOT WORK!! Even if you can sell the upgrades later on, think of your cash flow...expending all the money to do the installations without recognizing a return for at least one year, more likely 2. I have never met a company that tried this model and didn't go out of business. At the most, offer to equip the model home for free, but even this practice is passe.
Please read this article.
[Link: ce-pro.com]