I did a Parade home when I was just getting started and fortunately I contracted directly with the person buying the house and not the builder. We did get good exposure, but we had someone there almost every day for a month. A lot of lost productivity. A few years ago I approached a Parade builder about doing his house and he agreed to pay cost (very generous). I didn't hear from him after that and when I contacted him later he sheepishly admitted that another company came along and offered to do it for free. Well, I can't compete with free. I don't know about the rest of you, but I'm lucky to get net margin of 10% on full retail jobs. It takes a lot of those to cover the expense of a month long Parade.