We are a decent sized custom install company and felt that our showroom needed to be a functional office space and be able to demo different concepts, not necessarily products. We set up 3 demo rooms, 1 w/ a 50" plasma and 5.1 in-wall, another with a 45" LCD and 5.1 all freestanding speakers, and a theater room with custom cabinetry, Sim projector, Draper 92" screen, 2 rows of Acousticsmart seating, DefTech LCR2300's across the front and UIWBP/A for surround and surround back with a velodyne sub and mx-3000. We also set up a distributed audio with 3 zones, using a good, better, and best keypad options. Also set up a wall of speakers to demo different price points from $300/pair up to $3200/pair.

We also have work space for the sales guys, an inventory room, and a tech area with speakers in wall so equipment can be bench tested, we can troubleshoot, etc.

We also worked out a deal with a custom cabinet maker without a showroom who has built 4 pieces for us. A big built in for our theater room, a retail sales counter, and 2 window pieces for displays. He uses our shop as his showroom and we mutually refer clients. We just opened about 2 weeks ago and have been getting a tremendous response from walk-ins, existing and potential clients, and the local media.