Thanks FP

I agree whole heartedly wth your commentary.

My goal is to own the high end in our tertiary markets. Based on discussions with other Meridian/Runco dealers at CEDIA, they guessed, on average, that their average ticket went up 30% after the installation of "good" demo facilities.

Even if a customer never sees the showroom (my wife and I bought both ou Volvo and Escalade sight unseen so I understand this mentality) the fact that they "COULD SEE IT" if they wanted lends credability.

I also agree with your "living laboratory" analogy.

My banker is all for the remodel as well, which helps of course. :-)