SO who are you to decide what people will do and not do. Give someone a remote and not tell them what to do? What planet are you on? Then who's fault is it if they hold the button? There are many ways press and hold is useful and in fact quite intuitive if the programming is consistent. I am glad you decided that you would not give my clients multiple ways to use the same component. No MR. Smith if you want to use the cable box for just music then get up and turn the TV off manually. The designers of this remote figured you were too stupid to remember how to shut off just the display. Remove the functionality that people have gotten used to? Good call genius.