Flash, I think the longer names on fewer devices per page is more helpful to the consumers that I see as going for a remote like this. Less cluttered, easier to understand and a bit easier for your fingers to find the buttons (one handed even) are also great reasons. If you want color or icons your going to be stepping up even more in price, especcially after you see what these pieces will be whored out for on the internet. The 900 , AFTER A FAIR BIT OF FOOLING WITH IT, seems to suit me a bit better (and I have more than 6 devices), ymmv.Of course there are , for some, the HARMONY based solutions with color icons.