You're so right, Entity. It's definitely still a big thing in the Home Entertainment field: the average consumer doesn't know if he's punched or bored when he starts looking at satellite dishes. I mean, I know some serious stuff about receivers and speakers and remote controls, but that doesn't make me an expert on anything else... so I blindly expect to be taken care of, when in truth it's just like the used-car business (no offense to used-car salesmen who are honest!), where the reputation is based on a long history.... Mike