Is this like the Verizon ads that I heard in the Los Angeles area when James Earl Jones first started booming for them? They started out with "we're a whole new company with a new name," which was good news because they were the slowest and always a couple of steps behind Pacific Bell. Apparently their customers though things would get even worse, because in a couple of months their ads said "we're just as good as we used to be...nothing has changed but the name.
What's in it for the viewer that the name has changed?
A good answer is easier with a clear question giving the make and model of everything. "The biggest problem in communication is the illusion that it has taken place." -- G. “Bernie” Shaw