It seems to me that this 'virtual' channel numbering is creating more confusion than benefit. It's unnecessary. The TV stations should have been instructed to go with their new channel allocations and to get used to it. Furthermore, what ever happened to the CRTC (or FCC is US) requirement that all TV and radio stations identify their call letters and frequency every hour or 1/2 hour. None of them seem to do that any more, and if some of them do they are not identifying the channel that they are actually transmitting on.