1) I think many of the publications you are talking about will probably have a great big Bose add on the next page

2) I don't think Bose is as hated as it might appear, I just think people (especially who are in the business) are tired of hearing from people that don't know anything "why" Bose is better: "In the ad in the Magazine Bose said it is better then the rest" or " that guy on commission that will make twice as much if I buy Bose said it was better"

Bose is not one of them, but I definitely know there is some BS that every time I hear it I tend to lose my cool and rant about it