Doing some more late night research. Their dealer thing seems to be BS! Everybody and their mother sells the equipment and it is all for the same price as anyone else, dealer or not.
No wonder A/V distributors mostly stopped carrying it.
Support also seems to be mostly thru their DIY forum board.

Love when these companies polish things to make it look like they want our support. But not really.

Reading a lot thru their forum board, it does seem like it is a neat and powerful system. But everything is 1/2 baked and it doesn't look like something a business should offer a customer. A dealer just could not support a customer with such a product - you would be making multi trips, several times a year.
It is absolutely a DIY product.