Remember the old saying, pigs get fat, hogs get slaughtered. It’s good to be aggressive in business, but down right greedy usually comes back at some point. A little goodwill can go a long way to keeping a customer loyal and make him feel you don’t just see him as a rent payment. Consider something like 10% on hardware because its always bothered you that the system wasn’t easy for him. Don’t admit fault on your part though. Explain that technology wasn’t what it is now.
Civil War reenactment is LARPing for people with no imagination.