But Alexa/Apple/Google aren't integration systems, at least not yet. They are still only another point of human control.

Yes there are Alexa and Google routines, Apple Shortcuts, but somebody has to 'program' them, and I'm sure with cloud AI, eventually She'll understand, a goodbye means: turn off the lights, the music, the water, the heat, lock the doors, monitor the cameras, and set the alarm.

So perhaps we need to focus our pitch more on the "integration" side, rather than "control". As a movie room isn't a home theater (you stick those in a family room with a soundbar), it's a home cinema with seating and cinematic purpose.