If you truly feel that you're selling snake oil - shame on you for having gone to work today and especially for going back tomorrow and a day after.

Me? I communicate with my clients exactly what I deliver, what challenges may lay ahead and I set reasonable expectations.

I can guarantee you that if I called any of my clients right now and told them that I was closing the door because I no longer wanted to be a snake oil pusher; not one of them would be happy, and they would all try to convince me that what we have is a symbiotic relationship.