New cheaper technology grows the market. It does not shrink it.

Alexa and Google will sell more speakers, lights, shades, racks etc.

Just like the iPod sold more speakers and amps. Just like Sonos sells more speakers and amps.

Homeowners have a "toy budget". Just because they dont buy a control system it doesn't mean their budget vanishes.

Seriously guys we have this discussion here at remote central at least once a year for the last 13 years (i joined 2007). Fins daughter is not a customer. She is a user. Fins is the customer. Do you guys think that Fins wants to use his phone to control apple tv and a remote to adjust volume on the TV or receiver? If Fins wanted to do that he wouldn't have an Elan system in his house.

Control System Customers are the same today as they were yesterday. They want it simple and clean. Apps are not simple and clean even if it seems that way because the coffee table full of remotes is now a series of apps.

Non Control System Customers will now have access to some features that the Control System Customers have because technology has advanced and things got cheap. These are new people in the market. Some of these people will want shades lights and speakers and racks.