I have AppleTV's in 3 rooms of my house. I don't use those rooms so i actually forgot what they were like. Against my "better judgement" i bought my first Roku while living in a rental house while working in Florida about 4 years ago. We needed something to watch TV so i bought one. It's the only thing i will use now.

Maybe i am out of touch and the current Apple TV has a feature i am unaware of but the last time i was at a customers house who had Roku and Apple TV i was able to hit the Home button on the Roku but the Apple TV required a bunch of MENU MENU MENU MENU presses to back out of an app.

Amazon Fire TV is even worse. It's like the interface is an endless ad instead of just organizing content/apps.