Their latest scheme is horrendous. If you call and need assistance on anything aside from a new installation, you get transferred to a department that you think is DirecTV but isn't. They then grind you to buy a 3 year service contract for $99.99 and won't transfer you to DirecTV until you do. You then get transferred back to DirecTV once you opt to buy it.

Pro tip: Buy it, have them do the repair for free and then cancel it.