Maybe he doesn't work for Best Buy and he wants to provide the client something that the client really wants.

Could be the client wants a gate opener button on every page of the C4 remote, or to get to the shades page and back to DTV with a single press each way. Who knows.

Ummm "people don't customize their iphones" you sure about that?

$125-$175 a hour to customize the remote seems worth it to me.

If you hate RTI just say so, so the OP understands where you're coming from.